Facebook is a simple and effective way to drive traffic to your website. With daily billing to your credit card and daily spending limits, it’s an ideal way for small businesses with limited cash flow to effectively manage a web marketing budget.

In order to advertise on Facebook, you must create a user account. This can be your personal account, or one you create specifically for your business. Creating a page for your business will increase your presence on Facebook, and allow you to drive traffic there, or to your outside website.

Facebook advertising benefits from some highly specific targeting. You can find your ideal audience by limiting your ad plays by age, sex, location (country, state or city), marital status, education level, language, and other specific keywords of your choosing. For instance, you may only want to reach Spanish-speaking females between the ages of 14 and 18, currently in a relationship, who love “Twilight” and live in New York City. It’s a cinch with Facebook’s simple targeting system. They’ll even suggest additional keywords for you based upon your choices, allowing you to efficiently find your niche.

A bold image is a great way to draw the eye. Your image will be resized to fit into a 110 by 80 pixel box. It’s best to submit your image in this exact size, to avoid any cropping or distortion.

You can choose to pay for your ads by CPM (cost per one thousand impressions) or CPC (cost per click). Depending on your goal, CPC is the most direct way to track your ad’s performance, as you only pay when someone clicks on your ad and is directed to your website. Facebook will suggest a maximum CPC, and then allow you to choose your own maximum cost, and your daily spending limit. If your maximum CPC is well below their suggested rate, your ad will not display very often. If it is within or higher than their suggested rate, you’ll get more exposure, and therefore, more clicks.

Facebook provides fairly comprehensive statistics on how your ad is performing. They will let you know your average CPC and CPM, as well as how many total clicks and impressions you have received, and your total spend on each individual advertisement and campaign. This will allow you to focus on your most effective ads and keywords, and discontinue ads that are not performing as well.

If you have the ability to design Wordpress themes your should be able to get 100’s of backlinks easily.  Remember to design a theme around your business niche.  If you have a hunting website design a hunter’s theme.  Within a year you will have 100’s of text links that you control the anchor text to, used on relevant websites.  What could be better for any webmaster.

Once you design the theme make sure you promote it in the right places.  Start with the Wordpress website.  When submitting the themes to different websites make sure you use keyword rich tags.

Links are no doubt one of the most important things to have to improve your rankings in Google and the other major search engines.   So how do you go about getting them?

1. Paying For Them:  I do not recommend buying links.  Many in this industry consider paying for links cheating.  If you build a good site links will come.
2. Link Exchange:  If you are a local business and other firends or business in the local community have websites it is always a good idea to trade links.  Trading links is a great first step to a online relationship.  After trading links I also recommend looking for other ways to cross promote on and offline.
3. Link Letters:  Many website owners who cater to a simlar audiences as your site will be willing to put a link to your site if they only knew about it.  I find sending an email to these webmasters informing them of your site and why you think there visitors will find your site useful is a great way to get links.  Make sure you send your emails on Sunday night. I find emails open on Mondays get a much higher responce rate.
4. Submit to Web Directories: Do continuous directory submissions for your site.  Rotate the anchor text you use.
5. Article Submissions: Submit content to other sites.  Embed links within the content.
6. Social Networking: Build pages with content and link on soical networks.  Look for ones that don’t use the nofollow tag.
7. Link from .org and .edu sites: Offer free services to schools and non-profits.  Most will give you a link in exchange for your help.
8. Social Book marking: Make a profile and add your links to at least 10 of the soical bookmarking services. 
   

You should always register your own domain name the average cost is about $10, I have seen it as low as $2.99. Buying your Pennsylvania domain name on your own will make sure you control what the world sees about the ownership of the URL. If you are looking for a good company to register with just type “domain name registry” into any major search engine and you will find one. Most URL companies ask for two contacts. One, is the owner’s contact info and the other is the technical contact, this is the person in charge of maintaining your website. Make sure you add the technical contact otherwise your webmaster will have to go through you ever time they need access.

Its also a good idea not to give your Pennsylvania home address, this contact information will be available to the world so only give out info you don’t mind being in the public’s eye. When considering a good domain name for your Pennsylvania business think about key terms people will remember. It is also a good idea to use the name of your business. Your URL is your PA business phone number on the web so make sure people won’t forget it.

It is very important that you are able to view stats on your website every hour of everyday. A good Pennsylvania webmaster will have a strong stats program that provides the following information; number of visitors, website’s that visitor came from, regional location on the plant, what search terms the visitors use in the search engine and much more. Most of the time the company that hosts your website will also supple you with detailed stats. Most of these companies charge a extra few but it is worth it.

The more information you have on your visitor the more you can understand and persuade them. Not only do website owners need stats on there website performance they also need any information available on there ads campaigns and search engine ranking.

Services We Offer:

• Training on reading your server logs.
• Recommendations and Install of Stat Software.
• Stats Reviews and recommendations.

The most important thing any website must do is get other relevant websites to put links to them on their sites. Lets say you own a rafting company in Pennsylvania. You should be trying to get other business that cater to the same customers that you do to put links on their site. (Example: Get local hotels or resort to list your company in there links section. You can do this in many ways. Some people just trade links with each other, which is called a link exchange, others pay for links. The more links the better. It can take years to get the right amount of links if you don’t know what your doing. So consider hiring a pro. If you are good at writing persuasive emails just try writing to the business in your area.

Services We Offer:

WebPaDesign.com specialize in helping people who need high quality links in Pennsylvania. We only use ethical methods which are within major search engines’ guidelines. The links we build are permanent, relevant, and one way, so they deliver both targeted traffic and also tangible benefits for search engine optimization. For more information please contact us today.

• Link development training: We can come to your business and train your webmaster.
• Article syndication: Allowing other websites to use some of your content will deliver targeted traffic from links on relevent websites.
• Press release syndication: A press release, describing your company’s products or services, will deliver targeted traffic local and national media.
• Directory listings: A quality Web directory will deliver targeted traffic from a link in a on-topic, categorical page. We can submit your website to over 500 directories.

About Website Hosting:

Affordable website hosting in Pennsylvania is hard to come by. We offer a wide variety of affordable website hosting solutions for every size business in PA. Hosting is something everyone on the web needs. It is also one of the services that is market up by most internet companies. If you are a small business there is no reason you should be paying more than $10 a month for your hosting service. Our affordable website hosting services are tailored to your individual technology needs. Hosting is something you can setup directly it is easy to do and saves you a bunch of money.

Remember the internet industry has a lot of middle men, the more you cut out the more money you save. When deciding on a hosting plan or company keep in mine the price, location and reputation of the service provider. If you have any Pennsylvania hosting questions or needs please feel free to contract us.

About Search Engine & Directory Submission:

Being listed in all the major search engines is the best way to get traffic to your website. When people search for information on your industry it is important they find you in the right places. Having links from these website’s to yours will also improve your ranking in google and other online information providers. Each website has its own rules and regulations for submitting websites for review. It is important that you follow these rules so hire a professional who has expert knowledge in this field. If you would like more information on this topic contact Pennsylvania Marketing.

Service We Offer:

WebPaDesign.com will submit your website to thousands of search engines and directories. Please keep in mind that each search engine has its own timeline as to when they will accept your site as part of their database. We will also manually submit your Website to the following major search engines: Google, MSN, AltaVista, HotBot, AllTheWeb, AOL, iWon, Netscape, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).

Website design is the setup of your website look and structure. I find it is best to do most of this work yourself. You can get Frontpage or Dreamweaver to help with this. Both programs are very easy and fun to use. Learning how to use the web and basic HTML will be as important as learning the alphabet in the future, might as well start now. Learning about website design will also ensure that you are never taken advantage of on the web.

If you don’t have time to learn or you just prefer to pay someone try contacting one of the many Pennsylvania website design companies. Pennsylvania Marketing does very little design work we deal more with ad campaigns and content management but we would be happy to help you find the perfect Web design company in PA just email us.

It does not matter if you have the best website in the world if no one sees it. Search Engine Optimization is a must for any successful website in Pennsylvania. If your business caters to people in Pennsylvania you need to make sure that your customers can see it when they search under PA terms. Search engine rankings are essential to the success of your business on the Internet. WebPaDesign.com is in the business of making websites make money. We specialize in increasing your website traffic by increasing your position in the search engine rankings. Our Pennsylvania search engine experts work with you to meet your company’s marketing needs. We will work with you to make your site content rich and search engine friendly.

What We Offer:

• Keyword Research and Reports: The first service we rcommend is Keyword research. Using manual search and keyword software we will create a list of the most highly trafficked and targeted words in your industry.
• Content Creation: After a list of keywords has been generated for your Website we will then work with you and our writing staff to produce unique content. This content will be relvent and keyword rich which inturn will attract many of the search engine attention.
• Website Redevelopment: Including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your Website.
• Link Development: One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.
• Submission: After the optimization process is complete, we will submit your Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft Bcentral and several other quality directories which will add to your link popularity. And lastly, if your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.