Archive for February, 2009

Registration of Urls

Feb 25th, 2009 Posted in services | no comment »

You should always register your own domain name the average cost is about $10, I have seen it as low as $2.99. Buying your Pennsylvania domain name on your own will make sure you control what the world sees about the ownership of the URL. If you are looking for a good company to register with just type “domain name registry” into any major search engine and you will find one. Most URL companies ask for two contacts. One, is the owner’s contact info and the other is the technical contact, this is the person in charge of maintaining your website. Make sure you add the technical contact otherwise your webmaster will have to go through you ever time they need access.

Its also a good idea not to give your Pennsylvania home address, this contact information will be available to the world so only give out info you don’t mind being in the public’s eye. When considering a good domain name for your Pennsylvania business think about key terms people will remember. It is also a good idea to use the name of your business. Your URL is your PA business phone number on the web so make sure people won’t forget it.

Monitoring Your Website

Feb 25th, 2009 Posted in services | no comment »

It is very important that you are able to view stats on your website every hour of everyday. A good Pennsylvania webmaster will have a strong stats program that provides the following information; number of visitors, website’s that visitor came from, regional location on the plant, what search terms the visitors use in the search engine and much more. Most of the time the company that hosts your website will also supple you with detailed stats. Most of these companies charge a extra few but it is worth it.

The more information you have on your visitor the more you can understand and persuade them. Not only do website owners need stats on there website performance they also need any information available on there ads campaigns and search engine ranking.

Services We Offer:

  • Training on reading your server logs.
  • Recommendations and Install of Stat Software.
  • Stats Reviews and recommendations.

Website Link Building

Feb 25th, 2009 Posted in services | no comment »

The most important thing any website must do is get other relevant websites to put links to them on their sites. Lets say you own a rafting company in Pennsylvania. You should be trying to get other business that cater to the same customers that you do to put links on their site. (Example: Get local hotels or resort to list your company in there links section. You can do this in many ways. Some people just trade links with each other, which is called a link exchange, others pay for links. The more links the better. It can take years to get the right amount of links if you don’t know what your doing. So consider hiring a pro. If you are good at writing persuasive emails just try writing to the business in your area.

Services We Offer:

WebPaDesign.com specialize in helping people who need high quality links in Pennsylvania. We only use ethical methods which are within major search engines’ guidelines. The links we build are permanent, relevant, and one way, so they deliver both targeted traffic and also tangible benefits for search engine optimization. For more information please contact us today.

  • Link development training: We can come to your business and train your webmaster.
  • Article syndication: Allowing other websites to use some of your content will deliver targeted traffic from links on relevent websites.
  • Press release syndication: A press release, describing your company’s products or services, will deliver targeted traffic local and national media.
  • Directory listings: A quality Web directory will deliver targeted traffic from a link in a on-topic, categorical page. We can submit your website to over 500 directories.

Website Hosting

Feb 25th, 2009 Posted in services | no comment »

About Website Hosting:

Affordable website hosting in Pennsylvania is hard to come by. We offer a wide variety of affordable website hosting solutions for every size business in PA. Hosting is something everyone on the web needs. It is also one of the services that is market up by most internet companies. If you are a small business there is no reason you should be paying more than $10 a month for your hosting service. Our affordable website hosting services are tailored to your individual technology needs. Hosting is something you can setup directly it is easy to do and saves you a bunch of money.

Remember the internet industry has a lot of middle men, the more you cut out the more money you save. When deciding on a hosting plan or company keep in mine the price, location and reputation of the service provider. If you have any Pennsylvania hosting questions or needs please feel free to contract us.

Search Engine & Directory Submission

Feb 25th, 2009 Posted in services | no comment »

About Search Engine & Directory Submission:

Being listed in all the major search engines is the best way to get traffic to your website. When people search for information on your industry it is important they find you in the right places. Having links from these website’s to yours will also improve your ranking in google and other online information providers. Each website has its own rules and regulations for submitting websites for review. It is important that you follow these rules so hire a professional who has expert knowledge in this field. If you would like more information on this topic contact Pennsylvania Marketing.

Service We Offer:

WebPaDesign.com will submit your website to thousands of search engines and directories. Please keep in mind that each search engine has its own timeline as to when they will accept your site as part of their database. We will also manually submit your Website to the following major search engines: Google, MSN, AltaVista, HotBot, AllTheWeb, AOL, iWon, Netscape, Lycos, Teoma, AskJeeves and DMOZ (Open Directory).

Website Design in Pennsylvania

Feb 25th, 2009 Posted in services | no comment »

Website design is the setup of your website look and structure. I find it is best to do most of this work yourself. You can get Frontpage or Dreamweaver to help with this. Both programs are very easy and fun to use. Learning how to use the web and basic HTML will be as important as learning the alphabet in the future, might as well start now. Learning about website design will also ensure that you are never taken advantage of on the web.

If you don’t have time to learn or you just prefer to pay someone try contacting one of the many Pennsylvania website design companies. Pennsylvania Marketing does very little design work we deal more with ad campaigns and content management but we would be happy to help you find the perfect Web design company in PA just email us.

Search Engine Optimization (SEO)

Feb 25th, 2009 Posted in services | no comment »

It does not matter if you have the best website in the world if no one sees it. Search Engine Optimization is a must for any successful website in Pennsylvania. If your business caters to people in Pennsylvania you need to make sure that your customers can see it when they search under PA terms. Search engine rankings are essential to the success of your business on the Internet. WebPaDesign.com is in the business of making websites make money. We specialize in increasing your website traffic by increasing your position in the search engine rankings. Our Pennsylvania search engine experts work with you to meet your company’s marketing needs. We will work with you to make your site content rich and search engine friendly.

What We Offer:

  • Keyword Research and Reports: The first service we rcommend is Keyword research. Using manual search and keyword software we will create a list of the most highly trafficked and targeted words in your industry.
  • Content Creation: After a list of keywords has been generated for your Website we will then work with you and our writing staff to produce unique content. This content will be relvent and keyword rich which inturn will attract many of the search engine attention.
  • Website Redevelopment: Including its architecture, meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your Website.
  • Link Development: One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.
  • Submission: After the optimization process is complete, we will submit your Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft Bcentral and several other quality directories which will add to your link popularity. And lastly, if your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

Content Management Programs

Feb 25th, 2009 Posted in services | no comment »

Depending on the type and size of your website you may need a content management program or service. The way content is stored and delivered on your site if very important when it comes to the ranking of your website in search engines. The major search engines rank sites higher that have well organized content which is updated frequently. It is also important to keep your site uniform in look and navigation. The visitor eyes will feel much at easy if the site is displayed in a organized fashion.

Most of the good content management programs out there really make updating your website easily. Even a novice can updated a website with the right program. If you have a larger internet presence in Pennsylvania it will be a good idea to have professional marketer maintain the website content.

Content Maagement Software:

  • Drupal: An advanced portal with collaborative book, search engines friendly URLs, online help, roles, full content search, site watching, threaded comments, version control, blogging, news aggregator.
  • Geeklog: A portal system with a wide range of modules.
  • Joomla: Joomla! is one of the most powerful Open Source Content Management Systems on the planet. It is used all over the world for everything from simple websites to complex corporate applications.
  • Mambo Open Source
  • PHP-Nuke
  • Post-Nuke
  • Xoops

Pennsylvania Affiliate Programs

Feb 25th, 2009 Posted in services | no comment »

We can help your business increase online leads and sales. By leveraging our proven expertise in affiliate, partner and search we are able to drive measurable business your website way. Affiliate programs allow others to advertise and sell your product and services on there websites in exchange for a small percentage. These programs can be very successful and are easily maintained.

What We Offer:

We can help you use affiliate programs in two ways. One, we can help you setup your companies own affiliate programs. This will get your business all over the web. We setup a program that allows other websites to get credit and usually a percent of any business they send your way. The second way to use affiliate programs is selling other companies services or products on your website. You can earn money promoting others websites on your site.

Pay-Per-Click/ Advertising

Feb 25th, 2009 Posted in services | no comment »

Currently there are very few small business in Pennsylvania using Adwords campaigns so you can get in very cheap. Along with setting up and optimizing your Google Adwords campaign we can also help you work with Yahoo’s Search Marketing. Pay-Per-Click Advertising is very easy to do and most people can teach them selves how to use most programs in a few days. But to truly make the big money you need a expert on your side. If you would like help with a Pennsylvania adwords campaign please contact us.

What we Offer:

We can set up and manage your paid search keyword bids and ads with google and other major pay per click services. There is no limit to the number of keywords, search engines or ads that we can manage for you. Advertising your business and services with adwords is a great way to produce relevant leads. The main advantage is you get to pick who sees your ads and you only pay if someone sees your website. (Example: You sell real estate at 7 Springs ski resort. You could place ads so that when a person living within 200 miles of the resort typed “Seven Springs Pennsylvania Resort Real Estate” into Google your ad came up 1st.)