Facebook is a simple and effective way to drive traffic to your website. With daily billing to your credit card and daily spending limits, it’s an ideal way for small businesses with limited cash flow to effectively manage a web marketing budget.

In order to advertise on Facebook, you must create a user account. This can be your personal account, or one you create specifically for your business. Creating a page for your business will increase your presence on Facebook, and allow you to drive traffic there, or to your outside website.

Facebook advertising benefits from some highly specific targeting. You can find your ideal audience by limiting your ad plays by age, sex, location (country, state or city), marital status, education level, language, and other specific keywords of your choosing. For instance, you may only want to reach Spanish-speaking females between the ages of 14 and 18, currently in a relationship, who love “Twilight” and live in New York City. It’s a cinch with Facebook’s simple targeting system. They’ll even suggest additional keywords for you based upon your choices, allowing you to efficiently find your niche.

A bold image is a great way to draw the eye. Your image will be resized to fit into a 110 by 80 pixel box. It’s best to submit your image in this exact size, to avoid any cropping or distortion.

You can choose to pay for your ads by CPM (cost per one thousand impressions) or CPC (cost per click). Depending on your goal, CPC is the most direct way to track your ad’s performance, as you only pay when someone clicks on your ad and is directed to your website. Facebook will suggest a maximum CPC, and then allow you to choose your own maximum cost, and your daily spending limit. If your maximum CPC is well below their suggested rate, your ad will not display very often. If it is within or higher than their suggested rate, you’ll get more exposure, and therefore, more clicks.

Facebook provides fairly comprehensive statistics on how your ad is performing. They will let you know your average CPC and CPM, as well as how many total clicks and impressions you have received, and your total spend on each individual advertisement and campaign. This will allow you to focus on your most effective ads and keywords, and discontinue ads that are not performing as well.

Currently there are very few small business in Pennsylvania using Adwords campaigns so you can get in very cheap. Along with setting up and optimizing your Google Adwords campaign we can also help you work with Yahoo’s Search Marketing. Pay-Per-Click Advertising is very easy to do and most people can teach them selves how to use most programs in a few days. But to truly make the big money you need a expert on your side. If you would like help with a Pennsylvania adwords campaign please contact us.

What we Offer:

We can set up and manage your paid search keyword bids and ads with google and other major pay per click services. There is no limit to the number of keywords, search engines or ads that we can manage for you. Advertising your business and services with adwords is a great way to produce relevant leads. The main advantage is you get to pick who sees your ads and you only pay if someone sees your website. (Example: You sell real estate at 7 Springs ski resort. You could place ads so that when a person living within 200 miles of the resort typed “Seven Springs Pennsylvania Resort Real Estate” into Google your ad came up 1st.)